Service with a smile still matters according to studies done by J.D. Power. In the U.S. consumers are more than satisfied with brick-and-mortar pharmacies, about 80% to be exact. As of now this automation in the pharmaceutical industry is not enough to deflate the top drug store retailers. This could change in the near future as technology becomes more widely accepted across all industries but for now, customers are content with brick-and-mortar pharmaceutical retailers.